Finding sponsors can be a challenging but a rewarding process. Here are some tips to help you get started:
Research potential sponsors: Start by researching potential sponsors and their interests. Find out what kind of sponsorships they have offered in the past and what they are currently looking for.
For one of my client's events, I researched organizations that were in the related fields of health, wellness, yoga, and holistic practices. All of which were relevant to the purpose of my client's event. Check out some of the In-kind sponsors that contributed to my client's event here.
Create a compelling pitch: Once you’ve identified potential sponsors, create a compelling pitch to explain why your project is worth sponsoring. Explain who you are, what you are trying to do, and how it will benefit them.
My client and I put together an event proposal to send out to potential sponsors and contributors. The proposal outlined the goals and purpose of the event, my client's organization, the request for sponsorship and our incentives.
Reach out: Reach out to potential sponsors via email, social media, or even in person. Personalize your message to each sponsor and include your pitch as well as any other relevant information.
It's important to identify the key point or connection of why you think their sponsorship aligns with the mission of your project. Find the connecting piece and capitalize, expand and emphasize the alignment in order to grab their attention.
Follow up: Don’t forget to follow up after you’ve sent your initial request. This shows that you are serious about getting a response and increases the likelihood of getting a sponsor. Good luck and happy sponsoring!
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